Illustrative editorial direction projects. Past examples are not promises of future performance.
These projects represent the type of editorial content direction work ContentVector delivers. Outcomes vary by client execution, budget, industry, and market conditions.
F&B · CV-002 Editorial axis
Challenge: 40+ outlets producing inconsistent social and in-store messaging. Direction: three-lane editorial axis (Product, Community, Sustainability) with messaging vectors per market (Singapore, KL, Jakarta). Outcome: unified narrative framework adopted by regional marketing team. Individual engagement results vary.
B2B · CV-004 Messaging vector
Challenge: sales and marketing expressing different value propositions on LinkedIn vs. events. Direction: messaging vector workshop producing a 12-angle matrix mapped to buyer journey stages. Outcome: documented messaging vectors referenced in all new content briefs.
Retail · CV-005 Calendar architecture
Challenge: seasonal campaigns disconnected from evergreen content. Direction: 12-month content calendar architecture with quarterly narrative arcs and channel role definitions. Outcome: internal team executed calendar structure with reduced ad-hoc content requests.
Professional services · CV-003
Campaign narrative planning for a consulting firm entering Singapore — localised editorial axis adapting global positioning for ASAS-compliant Singapore messaging.
Health & wellness · CV-001
Full editorial audit revealing three competing narrative threads. Recommended editorial axis consolidation with phased migration plan.
Technology · CV-006
12-month editorial direction retainer for a SaaS company — quarterly axis reviews, launch narrative support, and calendar architecture updates.
Content direction outcomes vary by client, industry, budget, channel mix, and market conditions. We do not guarantee specific revenue, conversion rates, lead volumes, or engagement metrics. Past editorial projects are illustrative and not promises of future performance.
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